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Channel: Brand Building – Grapevine
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Influencer Marketing: How Social Media Can Sell

Influencer Marketing: How Social Media Can Sell Prior to social media, we were all just people surfing the internet. Before Tom Cruise jumped on a couch and basically created viral video (and short...

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Build a Successful Youtube Influencer Marketing Program

Influencer marketing is quickly evolving to become one of the primary methods of marketing on social media. Even as pay-per-click ads and other fee-for-service marketing programs continue to grow,...

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How Your Brand Can Reach It’s Target Audience on Youtube

When thinking about how to reach your target audience on Youtube there are many factors that go into deciding the who, what, and where. Let’s focus on the who. It is unbelievably important to make sure...

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5 Questions with Brandon Freiberg, Founder at Endorse

Advice for Working with Live Streamers + Starting a Company While in Business School Brandon Freiberg is the founder of Endorse and a rising 2nd year MBA student at Harvard Business School. Endorse is...

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Creator Spotlight: Rachael Burgess

In this series, we shine the spotlight on a Grapevine creator so they can share their story, give their best YouTube advice, and help our community really get to know them. Tell us about yourself! I’m...

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Micro-Influencers Yield Increased Engagement

Subscriber Count Isn’t Everything You’ve got an amazing product, a sound strategy, and a healthy budget to match. Like 73% of other marketers, you know that allocating a healthy budget to an Influencer...

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The Force is Strong with YouTube Influencer Marketing

Star Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to Social Media and YouTube Influencer Marketing. How marketers feel...

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Brands: Influencer Marketing Won’t Implode in 2018

The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly publicized and dramatic falls from grace the likes of Logan...

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Influencer Marketing Academy: How To Find The Best Influencers For Your Brand

One of the most common influencer marketing questions I get is, “How do I find the right influencers for my brand?” It’s a good question with a seemingly simple answer: you should just find influencers...

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Four Steps to Successfully Negotiate Pricing with Influencers

There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with...

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Facebook To Make Big Changes for Influencer Marketing

If you’re in influencer marketing and worried about the hype over #DeleteFacebook, I wouldn’t panic just yet — if at all. The Cambridge Analytica scandal has a buried lede. As all kinds of news...

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Six Tips to Guarantee Quality Video Engagement

The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the...

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Welcome to the United States of Influencer Marketing

These days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t want to be left behind on trends?) Most of those friends probably found out about...

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Startups Market on a Budget with Influencer Marketing

Savvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that also means the advertising space is more competitive. For hyper...

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How to Build an Impressive Portfolio That Gets You Hired

In this booming freelance industry, you need to rely on your unique personality to stand out. One good way of doing that is by creating an impressive online portfolio. Now, I’m not referring to the...

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10 Black and Brown Creators You Should Pay Attention To

At Grapevine, we ardently believe that #BlackLivesMatter. It’s important to recognize that Black and Brown creators, with their immense creativity, ambition, and business acumen, have essentially built...

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